PR Personality Mix
When baking a cake it is important to weigh all the ingredients – too much flour and your cake will be dry, too much sugar and it will be sickening. Mix it up correctly with measured quantities and you’ll achieve a great result with a well-balanced flavour. A good PR agency is pretty much the same but instead of a list of ingredients; it will have an equivalent harmonious blend of skills in its people.
From strategists, accomplished writers, creative individuals, negotiators, visionaries, organisers, multi-taskers, number-crunchers and good leaders, a PR team is only as good as the personality and expertise mix of its people.
In fact, as any good agency will tell you – people in their teams are often multi-disciplinarians with transferable skills. The creative individual may also be an accomplished writer who can visualise how the story can be accompanied by a newsworthy picture and a number-cruncher may also be an expert negotiator when it comes to managing events and liaising with suppliers. There is one key attribute you will find that all team members will have an extra scoop of – good communication skills. The proof will be in the pudding when you look at an agency’s client list and past experience. View the recent stories on their website – have they communicated the story well to the right audience?
Good communicators are people who work well ‘with’ clients rather than for them. In fact, they should feel like part of your extended team – adding a layer of extra protection to your company. They won’t crumble in a crisis or split when the work piles up, they will whip up their magic and make sure you don’t get burnt.
You can contact senior account director, Suzie Fisher, of dcp strategic communication who is an expert communicator with all the skills and personality needed for PR. She also makes a delicious moist lemon drizzle cake which can sometimes make the office slightly less harmonious than usual as the team scrambles to get a slice ….