In this episode we speak with Philip Hesketh who is the author of two Amazon Number One best-sellers, and an internationally-renowned thought-leader in the psychology of influence and persuasion. Philip gets it because he has lived it, having grown his advertising agency from a standing start to one with billings of £48million, a team of 150 and a client list that included BBC, Nestle and Walt Disney. Within this conversation we discuss the 7 psychological drivers, the 5 keys to persuasion and the 3 parts to every conversation.
